How can an endorsement from Barbara Corcoran improve your brand & your business?
In the game of advertising, whatever form it takes, getting the attention of a consumer is more challenging than ever as daily we are inundated with hundreds of advertisers fighting for our attention. Why do the top advertisers in the world use celebrity endorsements? Because viewers instantly recognize someone they know and respect and assume that if that celebrity is willing to put their name and reputation behind a brand or person, that person or business has met that celebrity's high standards. In the real estate category, no celebrity is more respected and known on television than Barbara Corcoran. Since building the largest real estate company in one of the most competitive markets in the country - New York City, Barbara continues to be interviewed on Good Morning America, the Today Show, CNBC, and several other well-known news outlets as an 'expert' in the real estate category. For over a decade, Barbara is also seen every week on the hit TV show Shark Tank, which is one of ABC's most watched programs and CNBC's #1 watched show, where Barbara is positioned as a master marketer that knows how to evaluate great entrepreneurs so much she is willing to invest her own money into their success. The bottom line: Real estate endorsements are only effective when they are believable. If the biggest news shows on the biggest networks in America trust Barbara Corcoran's advice on real estate and one of ABC's most watched shows Shark Tank year after year trusts her ability to identify great entrepreneurs it doesn't get any better than that.
What's included in the program?
Every approved member receives the following:
- ✓ Several options of 15- & 30-second videos produced by Strand Productions (whose clients include Oprah, Cher, Rachael Ray, and several A-List celebrities).
- ✓ Custom videos designed specifically for social media, which allows the consumer to click on your ad and go directly to your website.
- ✓ The ability to use these videos on TV, your website, your listing presentations, social media, and YouTube, which all reinforces to the consumer that Barbara recommends you over every other agent in your market. Radio And Television Experts has been approved by Barbara to oversee and handle these for you.
- ✓ Inclusion on Barbara's personal web page: www.barbaracorcoran.com/brokers which gets hundreds of thousands of views every month.
- ✓ Personalized monthly social media posts from Barbara's personal account.
- ✓ Referrals from other agents that are endorsed by Barbara.
- ✓ Several examples of best marketing practices that have proven success for agents throughout North America and Canada.
How impactful has this opportunity been for realtors?
Top real estate agents all over the country continue to use this in several aspects of their marketing to close deals much easier, increase their web traffic, and grow their business. Here are just a few comments and the commercials they use.
Realtors Goran and Lisa Forss
"Barbara Corcoran's endorsement has been huge for us. It's been a key component to our growth that has watched us grow from $15,000,000 to over $200,000,000 in annual volume."
Realtor Amy Wienands
"We average at least 6 transactions a month we can specifically reference Barbara, and many more she has influenced."
Realtor Nathan Clark
"We market on several radio and TV stations and Barbara is our biggest influencer."
Realtor Misty Soldwisch
How can you take advantage of this historic opportunity?
You've probably wondered how real estate agents get endorsed by Barbara Corcoran on video. Here's how it works.
Barbara Corcoran and Radio And Television Experts understandably have very high standards when it comes to this type of endorsement program. Those who are considered for this opportunity already rank in the top 1% of their local market in production, have a support team that can handle each prospect with the attention necessary, and willingness to agree to the guidelines spelled out in the agreement.
